My Blog

Website ROI: Calculating the Return on Investment for a new website

June 02, 2020

Whether you’re launching a new business, re-designing a website for an existing business, or have an established business that has been operating without a website – it’s important to calculate the expected return on investment for the new website.  With these three steps and easy-to-use formula, you can estimate the return on investment for your […]

5 steps to increase sales with eCommerce conversion rate optimization

June 02, 2020

One of the most common frustrations for eCommerce business owners is receiving website traffic but not enough sales. Amping up your digital marketing efforts and ad spend won’t necessarily solve the problem. In fact, before trying to increase your traffic, it’s crucial to make sure your website is optimized for conversions.  Here are five simple […]

Top Traits to Look for in Freelance Talent

August 17, 2019

Business owners and soon-to-be entrepreneurs, it’s so important to have a core, in-house team of employees while strategically outsourcing other duties to great freelance talent. It’s simply not cost-effective to staff your company with every single role. For example, while a marketing company should have a full-time graphic designer on board, it makes more sense […]